Pirot offers rural and eco tourism.

The city of Pirot with tourist destinations Stara Planina and the Special Nature Reserve Jerma belongs to the category of tourist resort III category, with an area of over 1000 km2.

The tourist offer of Pirot with its surroundings includes natural wealth in the form of the Stara Planina Nature Park and the Special Nature Reserve Jerma, waterfalls, rivers, lakes, canyons, gorges and caves, cultural wealth in the form of tradition, culture and customs of this region of Serbia, Pirot speech, Pirot carving and elements from the National List of intangible cultural heritage of Serbia, Serbian medieval fortress Momčilov grad, Museum of Ponišavlja, Stone village Gostuša and many others, with incredible tastes and specialties of the old mountain table and local gastronomy, an exceptional destination of Europe for local gastronomy with many well-known brands around the world in the form of Pirot kachkaval (kačkavalj), jubeka (đubek), Pirot iron sausage, old mountain lamb, old mountain honey, cheese, homemade wines and brandies.